Swire Pacific Case Study Example | Topics and Well Written Essays - 1000 words

Swire Pacific - Case Study Example Through its development it has nearly 4000 permanently employed staff and over 9000 cockpit and cabin crew, which enables the company offer unrivalled services, with this numbers its one of the highest employer in Honk Kong's economy. Cathy pacific services limited won the bid in the first quarter of 2008 to set up a new cargo handling facility at the Hong Kong International Airport in the which would be built at a cost of HK$4.8 billion, with this it would be able to handle the largest air cargo in world within the year 2011 upon its completion (Steger, 2003). The airline has partnered with other major global airlines in the oneworld global alliance, which serves in 150 countries with more than 700 destinations. It also has interest in airline catering services with one of the largest flight kitchens in the world, with wholly owned subsidiaries servicing other international carriers across Hong Kong. With Swire owning 40% of Cathy Pacific Airways it has interest in aviation engineering through Hong Kong Engineering Company Limited after a merger was sealed between the companies. Being listed on the Hong Kong stock market, it has 4,600 employees in Hong Kong. It is the largest maintenance service provider in Hong Kong International Airport and in Asia's aeronautical maintenance industry. With the construction of the third and fourth maintenance hangar it provides Hong Kong extra employment and income generating opportunities. With 2000 employees in its ground services company in Hong Kong, as well as its Vogue Laundry Unit serving over 20 airlines, it has an edge over Hong Kong's economic prospects on its hospitality industry than any other aviation company around (Murray, 2006). Beverages With Swire Pacific being an anchor bottler with coca-cola, it is the main distributor and product developer for coca-cola brands in Hong Kong and mainland China, under the brand name Swire coca-cola Hong Kong Limited where Pacific owns 87.5% in shareholding. This clearly makes Swire Pacific the highest employer in Hong Kong beverage industry through its high operations base and more than 15 distribution and sales centers to serve a market base of more than 47million in Hong Kong and 400nillion around the globe. Apart from the coca-cola products it also produces mineral water and ready to drink milk tea either with Nescaf'e or Nestl ingredients (Steger, 2003). Hospitality Swire also has interests in the hospitality industry through the completion of its boutique hotels in Hong Kong by its wholly owned subsidiary Swire Hotels, which would be luxurious hotels offering lifestyle to travellers in search of personalized and individual services. This would make Hong Kong one of the major tourist and business travel destinations in the larger Asia. With promotion of the tourism industry it would earn Hong Kong the much needed foreign cash flow and high employment opportunities in its economy (Bastardas-Boada, 2002). Economic Assessment of Asia-Pacific Tourism sector in this